Our flexible business model adapts to the characteristics of your hotel. We will take charge of all the operational aspects of your hotel, and so we place our expertise and experience in hotel services based on high quality standards at your disposal.
Our team will work to achieve the occupation and ADR targets on a daily basis in order to reach the desired level of profitability.
We will ensure the best distribution and sales of your hotel rooms. Our Commercial Managers will analyse the contracts and strive to achieve the best terms and conditions with the most important Tour Operators in the market and OTAs.
Garden Hotels employs the best tools for analysing the market and the competition and we use these to work on the management of the pricing of your hotels (Business Intelligence and Channel Manager).
We are represented at the most important European Tourism Fairs: ITB, WTM, Fitur, etc. And also, at specialised fairs and workshops (MICE, Sports, Health).
The Annual Marketing Plan has two main objectives, to increase brand recognition and to secure the online sales targets (web).
The quality content of the Web is created internally, and the SEO positioning is analysed and improved constantly along with the News and Blog channels.
The SEM campaigns which monitor the generation of quality web traffic are managed and visibility and conversion rates are improved.
Offline publicity and periodic digital campaigns
We work to launch offline campaigns and/or periodic digital campaigns that will guarantee the online direct sales targets. Digital campaigns are designed within the department from the creative aspects to newsletters and including the supervision of external companies to invest the budget in different channels: Google ADS, Meta tags, Retargeting, Prospecting, CRM and newsletters, Social Media Ads, Affiliation, etc. and examining the results with the aim of improving and analysing profitability campaign by campaign.
The Community Manager oversees content and all the social media pages of the company.